How to Transform Technology from a Negative Disruptive Force to a Positive Opportunity (Start with Why – part 2)

On November 14, 2016, Posted by , In Blog, By ,, , With No Comments

| I recently wrote a blog on the importance of starting our thinking about technology based innovation from the perspective of purpose or as Simon Sinek urges start with why. To me the power of purpose as a starting point for thinking about technology is twofold.  Firstly, purpose tends to be…

When it comes to digital, always start with why!

On November 4, 2016, Posted by , In Blog, By ,,,,, , With No Comments

| In the third most popular TED Talk of all time Simon Sinek urges leaders to start with why.  Sinek’s message was fairly simple.  Great communicators communicate very differently to most people.  Whereas most people communicate from the outside in, by describing what they do, great communicators communicate from the…