Selling IT solutions might at first appear a terribly complex undertaking, but achieving success doesn’t necessarily depend on the technical specifications. Instead, sometimes all that’s required is a firm grasp of what the business really needs…
I often get asked how I go about selling technology. Sometimes, the question comes from technology company sales teams, other times from leaders of organisational IT teams. It doesn’t really matter who is asking, because the answer is always the same: it depends on the needs of the customer.