We Want to be Digital, But What Does that Mean?

| A few weeks ago I got a call from a client “Owen, we presented our digital strategy to the board yesterday.  It went well but the board wants us to go quicker and are prepared to invest in that.  Can we talk?” “Of course we can talk” I replied, “but before we dive into it, what exactly does the board mean when they say digital?” I have asked this question a lot over the last few years.  I asked this question initially because I didn’t have a clear definition Read more..